From Predicting Cage Fights To Building Mobile Growth Strategies at Branch

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What does predicting UFC cage fights have in common with growing a mobile app? More than you think. In this episode of Tech Unplugged, we sit down with Reed from Branch, the deep linking and mobile attribution platform behind apps like Spotify, Uber, and Netflix. Reed's career took him from aerospace consulting to writing a sports analytics book, becoming ESPN's MMA gambling expert, and eventually leading growth strategy at one of the most important martech platforms in the world. We go deep into how mobile attribution actually works, why most companies are losing millions to broken app links, how AI is replacing Google as the new discovery engine, and what separates high-growth apps from those that plateau. Whether you're a founder, marketer, or product builder, this conversation will change how you think about mobile growth.

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