How to Get More Customers

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Try hosting free webinars! This strategy works for both B2C and B2B businesses. In my company, 17% of our webinar attendees became paying customers.

In a free webinar, you should:
Introduce yourself and explain why they should trust you.
Talk about how your product or service can help them.
Try selling a person instead of a brand. People buy from people.
Provide valuable information for free—anything your target audience would find useful. For example, when I ran a legal education business, we offered short, free law lectures.

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