How to Lower Your ACOS in Amazon PPC

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How To Lower Your ACoS in Amazon PPC starts here on That Amazon Ads Podcast.

If Amazon PPC and Amazon Ads are draining profit, learn the two levers that cut ACoS fast without killing sales.

Stephen & Andrew show a click-by-click system: lower CPC with precise bid and placement controls, and raise RPC by pruning non-converting traffic and reallocating to what converts.

You’ll see why sorting by highest ACoS fails, how to follow the spend, and where Top of Search multipliers, auto/broad, and negatives fit.

We demo CPC vs RPC diagnostics (e.g., CPC up 10%, RPC down 10% → ~20% ACoS surge) and a Pareto workflow that fixes the few campaigns driving most spend.

Watch now to master Amazon PPC inside That Amazon Ads Podcast and bookmark this if you need a refresher on How To Lower Your ACoS in Amazon PPC with Amazon Ads.
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CHAPTERS:
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00:00 - How To Lower Your ACoS in Amazon PPC — the 2 levers (CPC vs RPC)
00:20 - Survey insight — why high ACoS is the top Amazon PPC pain
00:54 - Hitting target ACoS without losing sales — host track record
01:14 - ACoS math in Amazon Ads — CPC vs Revenue Per Click and click-level control
11:47 - Reallocate to what converts — shift budget to high-RPC targets and placements
12:21 - Diagnose ACoS changes — identify if CPC rose or RPC fell and fix the bigger mover
14:05 - If RPC drops — trace traffic mix, add negatives, recover lost high-intent volume
16:14 - Beyond the console — listing quality, reviews, and competitor deals affect conversion
18:25 - Live walkthrough — period comparison, follow the spend, and the Pareto 80/20 focus
22:35 - Methodology recap — optimize highest-spend entities, align CPC/RPC, watch Episode 116
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