Razor and Blade – Offer a Low-Cost Core Product and Profit from High-Margin Consumables

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Discover the Razor and Blade business model, where companies offer a low-cost core product but generate substantial profits from high-margin consumables or complementary products. Learn how companies like Gillette and printers like HP use this model to lock in customers with an affordable initial purchase and rely on repeat sales of refills or ink cartridges. This video explains how you can apply the Razor and Blade model to your business to create a sustainable revenue stream through consumables. For more powerful business strategies, subscribe to "Business Model Unlocked" and take your company to the next level!
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