The new PPC best practices: Navigating AI powered PPC without sacrificing control

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As automation evolves into AI, Google Ads is at risk of becoming commoditized. A long overdue democratization of high-powered tools has rendered “best practices” as antiquated and average. With Smart Bidding, Performance Max, broad match, and responsive assets... advertisers are often left wondering: where does automation end and strategic control begin?

Come explore what’s working and what’s not across thousands of Optmyzr accounts. You'll learn how to best leverage Google’s powerful machine learning while maintaining control over PPC outcomes, how to better guide automation, and how to prevent waste and ensure profitable growth for your business. Walk away with proven tactics for maximizing performance without sacrificing strategy.

After this session, you’ll be able to:

Better utilize match types and audience targeting in a fuzzier search world where keywords become less and less relevant.
Use the myriad of AI tools at hand to save time, not waste it.
Apply automation on your own terms for tasks like data analysis, reporting, and optimization.
Ensure sound strategic control while enabling AI to do what it’s best at.
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