Turning Risk Into Success: Scaling a Fitness Brand to 25 Locations

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In this episode of the Top Rated Gym Podcast, host Andre Cvijovic speaks with Katy Richardson, founder of Neighborhood Barre® and Vice President of Extraordinary Brands. Katy shares how she made the bold decision to leave a stable corporate job and start a fitness brand during an economic downturn, scaling it to 25 locations.
With a background in accounting and finance, Katy combines a strategic mindset with creativity to build high-performing franchise systems. She offers insights on risk-taking, community building, and the importance of asking for help. Now, at Extraordinary Brands, Katy supports franchisees and refines brand strategies to ensure long-term success across multiple fitness brands.


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